Design and layout of leaflets and booklets

I can enjoy the whole process of leaflets and booklets – by making the advertising text and design to the selection of the optimal design of materials and printing techniques.

Design and layout of leaflets and booklets

Flyers are one of the most common ways of disseminating information, because it is quite easy and cheap to produce. Due to the fact that the leaflet takes up relatively little space allows us to transport the leaflets at low cost and in large quantities.

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Types of leaflets on execution

Selecting performance between the leaflet or booklet depends on your advertising goals, objectives, quantity and quality of information posted.

Leaflet (flyer) – is sealed on one or both sides of a sheet of paper. In many cases, bright attractive leaflets may be the most effective and compelling way to bring publicity information to the consumer.

Booklet (leaflet) – is sealed on both sides of a sheet of paper, folded (folded) in one or more locations. The main advantage – kkompaktnost. Booklets will be invaluable when working with clients in the office to help tell about themselves at exhibitions, presentations, promotions and during mailing – carpet cleaning services in Woking.

Types of leaflets intended

The design concept of leaflets depends on their purpose. Typically, the following types:

Promotional flyer – Introduces a potential customer with a new product, service, open a shop, salon, etc. Name and address must be remembered, even a cursory viewing.

Information leaflet – Its content can be information about promotions, discounts, services. It is important to highlight important information: time, place, address, dates, etc.

Invitation flyer – This is a special kind with its own traditions and peculiarities. As a rule, no more than a flyer format postcard design is equally an image and information, the paper used dense. Alternatively gain the bearer of such leaflets can promise a discount or bonus. Everything is done for long term storage.

Whatever kind of leaflets you choose, without quality and original design that will provide your vehicle from the crowd proprietary printing, you can not do! And do not skimp on the quality of printing. Of course, flyers – is one of the cheapest types of printing, and print it can be in any way and on any paper, but substandard performance can negate the work of the designer.

Leaflets and booklets – is there a difference?

Advertising company almost always begins with the release of printed promotional products. It includes booklets, leaflets, catalogs.

With these media manufacturer is trying to convey to the consumer information about their products or services. The more different from each other most popular print “reklamki” brochures and leaflets – define in this article.

Print flyers – the most popular advertising and printing service

The oldest, proven, and therefore a popular means of advertising information transmission is the distribution of leaflets. In contrast to the production of booklets, leaflets very low cost, and therefore they can afford to print company with a small budget. Leaflet is a small list. Popular size is considered ¼ of A4. You can print on any kind of paper: offset, matt or glossy, business travelers and others. At the request of the customer offset printing leaflets complement lamination, varnishing, die cutting, creasing and other techniques.

The purpose of leaflets:

  • Attention to a particular category of consumers
  • Advertising single actions, ads on discounts
  • Presentation of the wide range of consumers new product or service


 

Pamphlet – the second step to attract customers

Booklets – a more informative form of printed materials, and therefore they can afford to print those firms who have something to say to your potential customer. While the printing of leaflets and produce black-and-white light on inexpensive paper, booklets are printed in color and only on quality paper. What is the source of this type of advertising information? Most companies prefer to manufacture booklets in the form of a folded “accordion” of A4 paper, this type of product is officially called “the leaflet with two folds.” Unlike flyers, brochures allows to present a product or service is more informative. Since the area of ​​the sheet is filled not only attracts the text, but also illustrative tables, graphs, diagrams, allows consumers to more clearly understand the beauty of a particular type of product.

Objectives Booklet lie in the following:

  • Emphasis on the party (series) products with the price, discounts (sort of mini-catalog)
  • Information sheet manufacturer
  • City guides with unobtrusive advertising of any company (companies)
  • Leaflets and booklets – a face of the company. It is for their design, printing and brightness “washer-induced wrinkles” paper can be judged on how quality services (goods) offers us this or that company.

Distribution of leaflets

Many of us do not just have, running out of the subway, take the hands of “promoters” flyers, and looking with one eye, one hour to send them in an urn. And not infrequently flashed thought – how many tons of paper every day there go. We offer answers to this vital topic for those who care about the real result of the campaign. The purpose of handing out leaflets – report to consumer advertising information.

When should hand out flyers?

  • If you want to have a potential customer has contact information – address, phone number, directions, etc.
  • If you want to choose your target audience – office workers, housewives, students, etc.
  • If you wish to report throughout the city about your product or service.
  • If you want to spend an advertising campaign – presentation of a new type of goods, raffle prizes, food tasting, etc.

What are the methods of distribution of a piece?
Distribution in the streets (like the campaign made for Carpet cleaning Stockport), in shopping malls, subways, car parks, etc. depending on the goods or services
The layout of the leaflets in specially designated areas in shopping malls, in the lobby of the office, on the windshield wipers of cars, mailboxes, etc.

Effectiveness depends on many factors:

  • Above all – the volume of distributed leaflets
  • How choose the right place to hand out leaflets
  • Well, and choosing the right audience
  • And, of course, on the validity of the leaflets.

Tips leafleting.

Distribution of the small circulation of leaflets (less than 30,000) just does not make sense. Get information about the profitability of the action can be provided that the amount distributed leaflets will be at least 100,000 units.

The leaflet should be such that people immediately knew what and how much was offered. It should be all the information you want to convey – the opening of a new store, salon, etc., your company address, phone numbers, directions, hours of operation, logo, etc. This should be written in a large, readable and stand out from the rest.

It is better if the leaflets will be colored, but not two-color and, even worse, black and white? The size of the leaflets must not be too small. It is desirable that in addition to your information leaflet would contain information and useful character – calendar, metro scheme, congratulations to the current holidays. You must choose the right place handing out leaflets. In these places should not be just the crowds, and the greatest concentration of the target audience. You need to select the most accurate time handing out leaflets. Close to the metro, for example, hand out leaflets better in the afternoon or evening. As people rush in the morning, late, so they are not very receptive to information denounced by.

It is advisable to arrange for the training of promoters, which are variants of chants-zazyvalok. And do not forget that with the promoters’ fefektami fiction “bring only losses. As to the effect of the image of “homeless.” It is not necessary to save on advertising. If the promoter is well aware of the art of words, combined with a pleasant disposition appearance, it costs ten times more hastily recruited untidy individuals with a strange sound pronunciation.

And finally, of course, you have to take care of a sufficient amount of advertising products – due to increased demand promoters were not idle. There are a lot of subtleties in the art of advertising. You can learn from your mistakes, and you can consult with knowledgeable people.
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